Media consultants McPheters & Company named the 10 Best Apps in Publications this week, with top honors going to The New Yorker.
In second place is.....the other nine, all tied with scores of 13 out of 14.
“These apps represent the best of breed in iPad apps,” said company president Rebecca McPheters. “While the number of publication-related apps in the US is currently around 250, these truly stand out in terms of their ability to fully leverage the capabilities of this important new medium.”
The New Yorker, scoring 14 out of 15
Food & Wine, 13
Fortune, 13
Intelligent Life, 13 (the Economist's quarterly “style and culture” magazine
Net-a-Porter, 13 (“online luxury fashion destination”)
Sports Illustrated, 13
Time, 13
USA Today, 13
Wired, 13
Wall Street Journal, 13
Wall Street Journal, 13
Apps were judged in three categories: “design, functionality and use of rich content.” A maximum score of 5 was given in each category, for a perfect score of 15. The New Yorker got 14. Judges considered only publications distributed in the US, so the winners are the top 10 out of about 250. Worldwide, McPheters scrutinizes some 700 media-related apps as part of its iMonitor service.
McPheters & Company works with major media companies and ad agencies in strategic planning, media research and “accountability metrics.”
“Expansion of traditional media brands across evolving platforms” is the focus of much of the company's work.
The New Yorker's hysterically funny demo of its app on You Tube should get an award as well. It features actor Jason Schwartzman rolling disheveled out of bed with iPad in hand. He takes the viewer on a tour of the app while showering, smoking and drinking hard liquor in the kitchen, and coyly posed on a sofa with the iPad guarding his discretion. The demo has been on You Tube since late September, with over 208,000 views to date.
Back on October 4, a New Yorker column by the editors announced the app and revealed their guarded uncertainty about it, and what the future will hold for magazines:
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