Sunday, October 31, 2010

'Dear Santa--'No Letter or TXT This Year, See My App at Toy Store'

'Dear Santa: Not TXTING You This Year; Get This App Please'

Computerworld reported that 65% of the Fortune 500 companies are at one stage or another of deploying iPad apps,

While quotes Apple's Steve Jobs as saying “We haven't pushed [the iPad] real hard in business yet, and it is being grabbed out of our hands.” 

Apps are popping up everywhere in business, whether they show up on the Mercedes Benz showroom floor in the hands of a salesperson or at the kitchen table with Mom, Dad and the kids crowded around the iPad screen to slap “virtual stickers” on items the kids want from Toys R Us.

Back- office applications are sprouting like mushrooms as well.  For example,  an app coming Nov. 3 in the fashion industry will aid buyers who can use the iPad to select items that will become tomorrow's clothing musts.

Three days ago, Toys R Us launched its Great Big Christmas Book app for the iPad.  It is one of a growing number of apps designed to get the iPad right in between the shopper and the seller to boost sales and help people find the toys they want more easily.

Only 10 buyers had rated the app to date, giving it a collective four stars out of fun. One reviewer loves the app for simplifying shopping, another handed the iPad and app to her kid for efficient “wish list” trimming.

The app enables parents to essentially “register” their kid's desires, effectively copying relatives and friends on each child's hearts desires to coordinate things. Kids can slap “virtual stickers” on their choices on the iPad for, they hope, happy “surprises” on Christmas morn.

Here's how Toys R Us promotes the app in the Apple Store:

Discover, share, have fun! This iPad app is going to make holiday shopping a lot easier on Santa—and it’s fun for your kids, too. Browse easily through hundreds of the hottest holiday toys including Toy Story 3, Hot Wheels, Nerf, Nintendo, Beyblade, Xbox, LEGO, Fisher Price in a new, immersive shopping experience.

Using virtual stickers, kids add the items they’d be most excited to see under the tree to a special list. It even features a separate view for parents of organized lists they can share with family and friends via email, SMS or the Toys”R”Us Wish List. In addition, there is a dedicated section for savings and a store locator making it easy to find the best deals. Start your Christmas shopping today.

The categories within the Toys"R"Us App experience include: Trains, Preschool, Action Figures, Arts & Crafts, Baby Toys, Bikes, Scooters, Books, Music & DVDs, Build Sets, Dolls, Electronics, Board Games, Puzzles, Preschool, Pretend Play, Vehicles & Remote control, Video Games


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