Trefis, the stock and investment analysts, included iPads as one of the forces driving AT&T growth and sales. It named iPad in its statement titled: “Tablets, Netbooks & Other Gadgets Driving AT&T.”
“AT&T is continuing to add subscribers at a meaningful rate...[adding] 2.6 million net subscribers in [the third quarter] taking its total to 92.8 million subscribers,” Trefis stated in an announcement today.
“We now expect AT&T to have more than 95 million subscribers by the end of 2010, amounting to a mobile market share of 33% . These gains have been driven, in part, by 'smartphones' like the iPhone as well as other 'connected devices' such as e-readers, tablets (iPad), netbooks, GPS devices and other gadgets that need to transfer data over AT&T's network.
Of the 2.6 million new subscribers in the third quarter, 1.2 million came from users of connected devices like the iPad 3G models.
The outlook is for continued growth, and is based in part on the iPad's expanded presence of late on Amazon and on sales floors at Wal-Mart, Target and BestBuy. Perhaps trimming that forecast is the news that Verizon phone stores will begin selling iPads along with a Mi-Fi “mobile hotspot” plug-in to let the iPad mobile versions use Verizon's networks.