Monday, June 14, 2010
It Was Just a Matter of Time: Apple, AT&T Hauled into Court over Abandonment of iPad 3G Unlimited Data Plan
"Plaintiffs allege that in the marketing of the 3G model, Apple and AT&T deceptively promoted that consumers could both sign up for an unlimited data plan and have the ability to switch, month by month, between that unlimited data plan or one with a 250MB limit as their needs changed," according to the Lieff Cabraser Heimann & Bernstein, LLP website.
"As of June 7, 2010, Apple and AT&T have decided to discontinue the "unlimited data" plan they promised in connection with their sales of 3G-enabled iPads. Apple and AT&T had promised consumers flexibility with their data plans, allowing them the ability to switch back and forth between the limited and unlimited data plans.
"Plaintiffs allege that iPad purchasers who initially opted for the limited data plan have been stripped of their ability to later opt for the unlimited data plan, and even those customers currently signed up for the unlimited data plan cannot switch to a limited plan and then later opt for the unlimited plan again as was originally promised. Apple and AT&T announced this policy change with less than one week's notice to their customers and only about a month after Apple and AT&T began selling 3G-enabled iPads.
"In the complaint, consumers allege that they were convinced to opt for the more expensive 3G model ($130 more than a non-3G model) based on the advertised benefits of having an unlimited data plan, as well as the freedom to continually switch in and out of that plan as their demands for data changed.
"Plaintiffs seek to represent a nationwide class consisting of all individuals and entities within the United States who purchased an Apple iPad 3G with an AT&T service plan."
If you're interested or want to learn more, you can click here to see the attorneys' website or here to view a PDF of the complaint or download it to your iPad.